One of the current most popular words everywhere is ‘content’. We all know that we, as individuals or a brand or company, are now all about content. Content is king, right?
What is GOOD content, however?
How does one get content and why is it important? Replace the word ‘content’, with ‘communication’ or ‘messages’. Think about the entire world of media and human relationships, in which there is always a communicator, and a message and receivers (or targets). Whatever you – as a brand or person or organization – want to say to the people who matter, can be described as your content or communication.
We receive content and messages, every second of the day.
Keep in mind that we are exposed to thousands of messages or content every moment of our lives. WhatsApp, phone calls, emails, SMS’s, magazines, radio, television, websites, videos and film, posters and advertising all want a piece of our attention and time. You must have good content or messages to win that attention and time. In fact, the website live stats tells me that there are 1.8 billion websites on the internet.
It is challenging to write and send good messages and content is challenging. When you need to choose between a good article and a bad one with spelling mistakes and no story, you read the good article. If someone tells you something that happened to them, you want to hear something interesting.
Look at this very interesting and descriptive definition of content the definition of good content on www.businessdictionary.
1. Text matter of a document or publication in any form. Content is both information and communication: the sum total of the freshness, readability, relevancy, and usefulness of the information presented, and the manner in which it is presented.
2. Essence of a communicated message or discourse, as comprehended or received by its intended audience.
3. Glue’ that makes a website ‘sticky’ makes visitors return, and keeps them from leaving.
No brand or individual will ever shine without good content. It seems easy, but you also must have passion for good communication and the topic. Here is a great article from the Kissmetrics Blog that explains what good content is: Ingredients of great content.
And for that, you need a good writer and creative thinker. A good communicator. Someone who knows the media, social channels, and who understand audiences and markets. Structure is important. Every medium or platform has it own rules for content.
Let me help you with your content, be it a long research article, editing of an academic or other document or your website or social media.
There are few things I like more than that.